Young Children and Mobile Media by Bjørn Nansen

Author:Bjørn Nansen
Language: eng
Format: epub
ISBN: 9783030498757
Publisher: Springer International Publishing

Naturalness: Touchscreen Interface Versus Digital Native

The video “A Magazine is an iPad That Does Not Work” clearly establishes in its title that the primary actant in this encounter is the media technology, not the child. It suggests a comparative approach to the operations of old media (magazines) versus new media (tablet computers). And the video delivers on this suggestive title, presenting footage of a baby girl playing with an iPad, which is then contrasted with scenes of her trying and failing to manipulate the pages of a magazine. Unlike many videos in this genre, this video is highly edited with explanatory intertitles that make claims about her affective response to traditional media; that she is disappointed or unengaged by older magazine media due to the static limitations of the interface, which does not feature an interactive surface that can be swiped, pinched, and so on (Fig. 4.1).

Fig. 4.1Screenshot of YouTube video, “A Magazine is an iPad That Does Not Work”

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